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Magic powder
factory

Where Christmas cookies become
the golden dust that makes reindeer fly.

The story of the place

Do you know what makes the reindeer fly? Magic powder! It is made in a factory like no other, just next to the Elves’ workshop.

Every day, crates of cookies arrive at reception: chocolate chip, gingerbread… and above all the cookies children leave out for Santa on Christmas Eve. The alchemist elves turn them into a fine, sparkling golden powder.

The powder is then put into jars, checked by the chief alchemist and stored in the golden archives. Before every big journey, the sleigh takes a few jars: one pinch is enough for the reindeer to take off!

“A cookie given from the heart
is one more star in the Christmas sky!”
Santa Claus
The golden powder production line, from cookies to jars

What you can discover

Explore all the exclusive content of the magic powder factory!

Videos of the place

Go behind the scenes and discover the most magical moments of the magic powder factory!

See the videos

Live webcams

Watch the factory live, in real time!

See the webcams

Photo gallery

Discover the most beautiful pictures of the magic powder factory!

See the gallery

Secrets of the factory

Anecdotes, stories and exclusive information to discover!

Discover the secrets

Behind the scenes of the factory

Discover the unique atmosphere of the magic powder factory through our main video and other clips!

Filling the jars3:24The chief alchemist’s office2:15The cookie reception1:48

Live webcams

See all webcams

Watch the factory in real time from our cameras!

The tasting counterLiveThe golden archivesLiveDispatchLiveFactory entranceLive

Photo gallery

Discover the factory in pictures!

  • The factory’s tasting counter
  • The bottling and quality room
  • The chief alchemist’s office
  • The golden archives of magic powder
  • The golden powder production line
  • The Christmas cookie reception
  • Jars being dispatched to the sleigh
  • The magic powder factory under the northern lights
1 millionCookies a year

Given by children all over the world

1 pinchPer reindeer

To fly up to the stars

50+Alchemist elves

Experts in magic recipes

Open all year round

So the reindeer are always
ready for take-off!

Frequently asked questions about the factory

Find the answers to the most common questions here!

What is magic powder for?

It makes the reindeer fly! Santa always takes a few jars for the big Christmas round.

What is it made from?

Christmas cookies, and above all the ones children leave out for Santa on Christmas Eve.

Who makes the powder?

The alchemist elves, guided by the chief alchemist who has kept the secret recipe for centuries.

Why is the powder golden?

Because it holds a little of the kindness of every child who gave a cookie from the heart!

Where is the powder kept?

In the golden archives, tall shelves full of sparkling jars, until the sleigh leaves.

Can you visit the factory?

Yes! With the videos, the live webcams and the photo gallery, you can discover it from home.