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Personalization
Workshop

The magical place where toys, presents and keepsakes get a unique touch thanks to names, colours, engravings, embroidery and a thousand enchanted details.

The story of this place

In the personalization workshop, the elves give every present a soul of its own. All year round, they prepare, decorate, engrave and embroider the names of children all over the world.

Wooden trains, cuddly toys, dolls, games, books or keepsakes: every object is carefully personalised with colours, ribbons and magical details to make it truly special.

The elves use craft techniques handed down for generations, blending traditional know-how with enchanted touches so that every child receives a present that is just like them.

Here, every detail counts, because a personalised present is much more than a toy: it is a memory for life.

“Every present becomes even more precious when it is made with one particular child in mind.”
Santa Claus
The personalization workshop: elves decorate and engrave toys under the Toy Personalization Studio sign.

What you can discover

Explore all the exclusive content about the personalization workshop!

Behind the scenes at the workshop

Discover the unique atmosphere of the personalization workshop through our main video and other clips!

Live webcams

Watch the workshop at work in real time from our cameras!

10,000+Personalised presents
every season

Unique smiles all over the world!

150+Designs and finishes

Endless possibilities!

80+Creative elves on the job

Craftsmen, embroiderers, engravers, painters…

Open all year round

Made-to-measure personalization and magic
Unique presents, in every season!

Frequently asked questions about the personalization workshop

Find the answers to the most common questions here!

What can be personalised in the workshop?

Almost everything! Cuddly toys, wooden trains, books, blankets or decorations get a name, a colour or a little drawing.

Can children watch the elves at work?

Yes! The videos and webcams show the elves painting, engraving and embroidering.

Are the names added by hand?

Yes, the elves embroider, engrave and paint every name by hand, with lots of patience.

Can you choose the colours and ribbons?

Of course! The elves love matching the colours and ribbons to each child's taste.

Are there unique, limited-edition presents?

Yes, some designs are only ever made once: there is no other one like it!

Can you see the personalisation on the webcams?

Yes, the engraving area and the sewing corner are filmed live, so you can follow the elves at work.