The story of this place
This is where, in the heart of the snowy mountains, ideas turn into toys. In the gift factory, imagination becomes reality thanks to the talent and good cheer of our elves, who design, assemble and decorate millions of presents for children all over the world.
Every toy is carefully made, checked and wrapped with great attention, so that it is perfect on Christmas Eve. Nothing is left to chance: quality, magic and smiles are our priorities!
And thanks to our famous shrinking machine, the millions of toys are made tiny so they fit in Santa's sack and his sleigh. A technology unique in the world, combining magic, know-how and Christmas spirit!
“Behind every present, there is an elf who put a little of their heart into it!”
The elves hard at work3:28
The shrinking machine2:15
Wrapping the presents1:48
