Elves'
Workshop

The story of this place

The elves' workshop is the beating heart of toy-making at the North Pole. This is where hundreds of passionate elves imagine, draw, prototype, assemble and perfect the toys that will delight children all over the world.

All year round, the elves work with creativity, ingenuity and good cheer to bring ever more magical ideas to life. From paper sketches to the first prototypes, every toy is tested, improved and carefully made.

It is a unique place, where imagination has no limits and every detail counts, because behind every toy hides a child's dream.

“Here, every toy is a little spark of happiness that travels all the way to a child's heart.”